Research for Top 3 Campaigns

Scrimshaw's Guerrilla Kitchen:

Taffeta and Jay Scrimshaw own an outdoor pop up restaurant called Scrimshaw's Guerrilla Kitchen. They sell a range healthy, innovative and scrumptious fast food for the cheap price of 1 bun for £4 and 2 buns for £7. Their food ideas are creative and contemporary and compete with other outdoor pop up restaurants as they are season and the menu differs each week. 

Scrimshaws kitchen travels to different locations and events around the UK, however they are based in Cambridge and mainly in Histon. They go to different events selling their delicious, healthy food as a twist to the expensive unhealthy food that you would normally find at these events. These events include family parties and tree house parties in the woods.

Originally, Taffeta and Jay had a pub were awarded for their food, however after winning these awards they decided to go into business with a pop up food van and compete against other street food companies.  

Their online presence includes Facebook and Twitter that are: 

@guerillakitch - Twitter

@Scrimshaw's Guerrilla Kitchen - Facebook

Advertising includes newspapers and tweets released which let people know the whereabouts of Scrimshaw's Guerrilla Kitchen. They post about their local events and where they're going to be on a day to day basis to encourage people to go purchase their food for lunch or dinner. 

The branding for this niche business is 'Scrimshaw's Guerrilla Kitchen’ because it plays on the word 'Guerrilla' which makes you think of 'Grill' due to the fast food aspect. Guerrilla links to Guerrilla Warfare which means an irregular warfare in which a small group of combatants such as armed civilians or irregulars use military tactics. This makes you think of the competitiveness of street trading, particularly in relation to food.

City Cycle Hire:

City Cycle Hire has many years experience and hundreds of bikes available all year round. Their friendly service caters for Tourists, Students and Visitors as well as Conferences/Corporate events and Education Groups plus specialist bike requirements. Bikes are always available for any period from just a couple of hours to a whole year. Bikes are provided with lights, lock and a basket in a fully serviced condition plus servicing and repair is covered for the duration of the rental.  

The ideal audience for the City Cycle Hire campaign would be students, as many students cycle as a mode of transport throughout Cambridge as it saves money - and the site even offers deals for international and university students. As well as this, products offered include a range of different bikes suited for all age groups to go out as a family or a large group of people for a bike ride or simply as transport into or around Cambridge.

Jemporium Vintage

Address:

JemporiumVintage

61 Grafton Centre

Cambridge

CB1 1PS

Telephone: 07737914857

Jemporium Vintage is a clothing retailer specialising in vintage clothing, shoes, jewellery and accessories, which include items such as dungarees, bumbags, cosby jumpers and Doc Martens. The store is known for selling vintage items at an affordable price. 

Their items are also available online, and can be purchased on their eBay store:
http://stores.ebay.co.uk/jemporium-vintage/_i.html?_sop=12&rt=nc

They also post updates about their store via their Facebook page:

https://www.facebook.com/JemporiumVintage?fref=ts