Audience Research

For my audience research I sent the Precision Parking Volkswagen print advertisement to a range of both family and friends.

What I found particularly interesting about my research, was that all of the students (both university and sixth form) didn't pick up on the exact intention the advertisement had. They knew it was an advertisement for Volkswagen, but seemed to think the main intention of the advert was to point out the risks of parking. Where as the only adult I showed it to who wasn't in education automatically read the advert correctly, and knew it must of been specifically
advertising a new feature in Volkswagen cars. Also all of the students said they wouldn't buy the product due to their lack of money and/or licence.

This was brilliant research, as it also links to the target audience for the print advertisement by suggesting the advert is best suited for adults - as they're more likely to understand the ad, have enough money to buy the product, and more likely to have a licence.