DBB Research

DBB Agency

Ownership:
DBB is owned by the Omnicom Group, and was first founded in 1949. The agency's main focus is a marketing approach that has an insight into human nature and respects the consumer and the power creativity has. They believe that creativity is the most powerful force in the business, and strive for an inspiring environment which promotes freedom to all individuals.

In 1987 DDB claimed to be lead by 'four freedoms':
- Freedom from fear
- Freedom to fail
- Freedom from chaos
- Freedom to be

These four freedoms have been modified slightly since (in 2003), but fundamentally are the same. The agency makes Yellow Papers consisting of surveys, debates and research reports on buisness communications which gives further insight into the advertising world.


Operating model: 
The agency DBB is giant, and does work for over 90 different countries, having a total of 12,580 members of staff and over 200 offices around the world.

The agency also has many related companies, such as Tribal DDB, Spike DDB, DDB Health, Alma DDB, DDB Entertainment, OMD, Rapp Collins, TracyLocke, Fire, DDB Matrix, DDB BIG, Ant Farm, Radar DDB and DDB Echology.


Products:
DBB have a range of different clients, and don't specialise in any particular kind of work. However, a surprisingly large amount of their clients have business sectors in Health & Pharmaceutical Products, such as Merck, Merck & Co Inc,  Novartis, Pfizer, Teva, DePuy Companies, and Eli Lilly/Daiischi Sankyo that all specialise in this area. 

Their other clients include:
- McDonald's 
- New York Lottery
- Tropicana
- Unilever 
- The Clorox Company 
- Cars.com
- Royal Philips Electronics
- CIBA vision corporation 
- Cotton Incorporated
- Exxon Mobil
- Johnson & Johnson 
- Hiscox
- Georgia Pacific 
- Glidden 

Meaning the agency DBB also advertise food, beverages, lottery, cleaning products, cars, consumer electronics, media, publishing, fashion, automotive, hygiene and personal care products, banking, paints, and household products. 


Market position & Competitors:
The agency is ranked 22nd on the top 50 advertisement agencies this year, judging from the online presence on social networking sites such as Facebook, Twitter, LinkedIn, and Alexa. DBB is a global player, and is up against competitors such as:
- Ogilvy & Mather
- IDEO
- Leo Burnett
- Wieden + Kennedy
- Razor Fish
- Britannia Communications
- R/GA
- Edelman
- McCann Erickson
- WPP
- AKQA
- TBWA
- We Are Social
- Saatchi & Saatchi

In April 2008, according to Advertising Age,the DBB agency have a worldwide revenue surface of $12.69 billion.

Resources:
http://www.ddb.com
http://en.wikipedia.org/wiki/DDB_Worldwide
http://www.top50adagencies.com