Feedback from the Client

Feedback:
We presented our designs to Jay Scrimshaw who said, he's favourites were both concept 3 and 4, as concept 1 and 2 looked too much like a fast food advertisement. He liked the use of the wood as a background on design 4 and suggested we use the landscape version and display the photos and images  in a different composition. He suggested trying out the images without a boarder, and also presenting the images and writing as if the print was a pin board (having the writing in paper notes pinned up etc).

He also suggested using the Browning font that was used for the company's logo, although I tested this out and it looked a bit odd on the notes and was hard to read in small print. He also told us to remove his other hashtag '#bunlove' and just use '#heavenlycloudsofdeliciousness'.

Revised Campaign Plan

Launch date for finished print advertisement:
Print Advertiemsnet and Campaign complete: 22nd Febuary 2015
Launch date: 2nd March 2015

Resources and equipment needed:
- At least 3 good quality and appealing images of Scrimshaws Guerilla Kitchen's buns
- Photo of wood (taken from the Scrimshaws Guerilla Kitchen's Facebook page)
- The Scrimshaws Guerilla Kitchen's logo
- Dates and locations for the print advertisement template
- The Browning font
- Adobe Photoshop
- Graphics tablet

Budget and personnel and activities with time budget
As worked out in our previous campaign plan, one week of working 10.5 hours on the final print advertisement would be equivalent to around £315 for a professional designer.

(According to smallbusiness.costhelper.com: A freelance designer can charge anything between £13 - £230 per hour, although the average charges £43 - £49. Many other sources on the web state they would accept no less then £30 an hour for an experienced designer. Therefore if we charged £30 per hour for 10.5 hours, it would typically cost £315.)

We also previously worked out it would be another £90 to hire out a studio for 3 hours, however the client has offered to supply all of the images of the food. 

Total: £315

Relevant legal and ethical issues:
Similar to our previous plan there are very few legal or ethical issues that we will clearly have to avoid, however:

- For the final design only feature the clients food, due to copyright reasons and false advertising
-  Make sure there are no other products/brands/logos caught in the background of the images that the client sends

Due to the concept only featuring food and a pin board design, it s not clearly offensive in any way.