Monday, 11 May 2015
Tuesday, 10 March 2015
Monday, 23 February 2015
Feedback and Improvement
Feedback from teacher:After showing the improved print advertisement to Tom he suggested three improvements that could be made:
- Only use one pin to hold up the images, as the use of four pins is quite busy and visually distracting
- Make sure that the borders (The space between the content and the edge of the print) are the same. Tom suggested using a guideline/ruler on Photoshop, and lifting the 4 posted notes/images to the left higher, so the edge of the bottom image is on the same level as the hashtag line
- He lastly suggested adding Scrimshaws Twitter and/or Facebook details, as their main media channel is social networking
Improvement:
Taking the feedback into consideration, I applied all of Toms points. Here is the improved print advertisement:
Monday, 16 February 2015
Feedback from the Client
Feedback:
We presented our designs to Jay Scrimshaw who said, he's favourites were both concept 3 and 4, as concept 1 and 2 looked too much like a fast food advertisement. He liked the use of the wood as a background on design 4 and suggested we use the landscape version and display the photos and images in a different composition. He suggested trying out the images without a boarder, and also presenting the images and writing as if the print was a pin board (having the writing in paper notes pinned up etc).
He also suggested using the Browning font that was used for the company's logo, although I tested this out and it looked a bit odd on the notes and was hard to read in small print. He also told us to remove his other hashtag '#bunlove' and just use '#heavenlycloudsofdeliciousness'.
Revised Campaign Plan
Launch date for finished print advertisement:
Print Advertiemsnet and Campaign complete: 22nd Febuary 2015
Launch date: 2nd March 2015
Resources and equipment needed:
- At least 3 good quality and appealing images of Scrimshaws Guerilla Kitchen's buns
- Photo of wood (taken from the Scrimshaws Guerilla Kitchen's Facebook page)
- The Scrimshaws Guerilla Kitchen's logo
- Dates and locations for the print advertisement template
- The Browning font
- Adobe Photoshop
- Graphics tablet
Budget and personnel and activities with time budget
As worked out in our previous campaign plan, one week of working 10.5 hours on the final print advertisement would be equivalent to around £315 for a professional designer.
(According to smallbusiness.costhelper.com: A freelance designer can charge anything between £13 - £230 per hour, although the average charges £43 - £49. Many other sources on the web state they would accept no less then £30 an hour for an experienced designer. Therefore if we charged £30 per hour for 10.5 hours, it would typically cost £315.)
We also previously worked out it would be another £90 to hire out a studio for 3 hours, however the client has offered to supply all of the images of the food.
Total: £315
Relevant legal and ethical issues:
Similar to our previous plan there are very few legal or ethical issues that we will clearly have to avoid, however:
- For the final design only feature the clients food, due to copyright reasons and false advertising
- Make sure there are no other products/brands/logos caught in the background of the images that the client sends
Due to the concept only featuring food and a pin board design, it s not clearly offensive in any way.
We presented our designs to Jay Scrimshaw who said, he's favourites were both concept 3 and 4, as concept 1 and 2 looked too much like a fast food advertisement. He liked the use of the wood as a background on design 4 and suggested we use the landscape version and display the photos and images in a different composition. He suggested trying out the images without a boarder, and also presenting the images and writing as if the print was a pin board (having the writing in paper notes pinned up etc).He also suggested using the Browning font that was used for the company's logo, although I tested this out and it looked a bit odd on the notes and was hard to read in small print. He also told us to remove his other hashtag '#bunlove' and just use '#heavenlycloudsofdeliciousness'.
Revised Campaign Plan
Launch date for finished print advertisement:
Print Advertiemsnet and Campaign complete: 22nd Febuary 2015
Launch date: 2nd March 2015
Resources and equipment needed:
- At least 3 good quality and appealing images of Scrimshaws Guerilla Kitchen's buns
- Photo of wood (taken from the Scrimshaws Guerilla Kitchen's Facebook page)
- The Scrimshaws Guerilla Kitchen's logo
- Dates and locations for the print advertisement template
- The Browning font
- Adobe Photoshop
- Graphics tablet
Budget and personnel and activities with time budget
As worked out in our previous campaign plan, one week of working 10.5 hours on the final print advertisement would be equivalent to around £315 for a professional designer.
(According to smallbusiness.costhelper.com: A freelance designer can charge anything between £13 - £230 per hour, although the average charges £43 - £49. Many other sources on the web state they would accept no less then £30 an hour for an experienced designer. Therefore if we charged £30 per hour for 10.5 hours, it would typically cost £315.)
We also previously worked out it would be another £90 to hire out a studio for 3 hours, however the client has offered to supply all of the images of the food.
Total: £315
Relevant legal and ethical issues:
Similar to our previous plan there are very few legal or ethical issues that we will clearly have to avoid, however:
- For the final design only feature the clients food, due to copyright reasons and false advertising
- Make sure there are no other products/brands/logos caught in the background of the images that the client sends
Due to the concept only featuring food and a pin board design, it s not clearly offensive in any way.
Saturday, 7 February 2015
Friday, 6 February 2015
Concept and Pre-production
Here are a few designs I've tested out:
Concept 1
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As we have not photographed any of Scrimshaws buns yet, I have used one of the images the client has sent over via email. I've increased the saturation of the bun, cleaned up the background, removed the business card, as well as adjusted the proportions of the image and added the logo. The information/writing would be positioned to the right of the print. I decided to test this particular design out as I felt it was simplistic, and there was only one focus - which therefore draws the viewers attention directly to the bun. The image also looks more classy, in comparison to Design 1 which looks cheaper (although with Scrimshaws buns the design should appear classier).
Position in the marketplace:
As the food is displayed in a polestyrene box, it makes the viewers aware that the food is take away and quick to buy. It also displayed one of the buns, showing that unlike fast food restaurants like McDonalds and Burger King, the food is healthy. Lastly, unlike McDonalds signs which appear bright and colourful to draw in attention, the colours are less saturated and are natural tones, making the pop up kitchen appear classier.
Using images of Scrimshaws buns, I devised a layout and background to display them on. As Concept 3 had used a previously shot image of a bun on a wooden surface (and this complimented the food) I found an image of wood on the Scrimshaws Facebook page, and adapted it into a background.
I am still not 100% sure about the use of polarized images to display the food, but I decided to use this to test out to see if the white boarders would work well.
I also quickly tested it out on a portrait background - but the information and slogans would be placed in the centre of the print instead.
Position in the marketplace:
This poster also would work extremely well to promote the companies current position in the market place, as the natural wood used as a background gives the print a classier look making it appear less like a fast food restaurant. It also displays the buns - which shows the food there appears healthy.
Potential for further development:
The reason I feel this poster template can be developed, is because it can be turned into many media channels, such as a flyer, poster, and menu, and therefore serve multiple purposes. There is also plenty of negative space for the client to add any information they feel is necessary .
Production Plans
For this unit, we are producing the advertising campaign free of charge - however these would be similar costs to what a freelance designer would charge:
Concept 1, 2, 3 & 4:
These concepts would firstly require our group hiring out a studio and inviting in our client and their product. We would need 3 hours in the studio, 1 hour for us and the client to set up, 1.5 for the shoot and 0.5 to pack away.
Cost to hire a typical photography studio per hour: £30
Cost to hire the studio for 3 hours: £90
We are given 1 week to complete the final design for the print advertisement, therefore 7 lessons, which is equivalent to 10.5 hours.
This will be done using Photoshop (I will not include this in the budget, as a freelance designer would be expected to already have this software).
According to smallbusiness.costhelper.com: A freelance designer can charge anything between £13 - £230 per hour, although the average charges £43 - £49. Many other sources on the web state they would accept no less then £30 an hour for an experienced designer. Therefore if we charged £30 per hour for 10.5 hours, it would typically cost £315.
Total budget: £415
Concept 5:
This design would cost a similar price to the concepts above, minus the cost to hire a studio out - as we can only work with the images we already have of the van due to it being under construction.
10.5 hours spent on the final design: £315
Total: £315
Legal and Ethical Issues:
There are very few legal or ethical issues that we will clearly have to avoid, however:
- For the final design only feature the clients food, due to copyright reasons and false advertising
- If the client picks a concept that requires us to do a photo shoot of his food, make sure we don't capture any other products/brands/logos in the background
None of the concepts are clearly offensive in anyway, due to them either featuring food, or a van.
As we have not yet photographed any of the buns, and there are no images of them already taken on a white background, I tested out the design by using and re-shaping different rolls I had found on the internet.
The reason I chose to test out this design was because it would show of the variety of food the client has to offer - which would appeal to a wider audience, and is minimalistic yet potentially effective.
Concept 2
This designs layout is very similar to Design 1, however, the print features only one of the buns, surrounded by its ingredients. I tested out my original idea to have the bun sliced down the middle, and in place of the other side having the ingredients - although this appeared slightly tacky.
Concept 3
As we have not photographed any of Scrimshaws buns yet, I have used one of the images the client has sent over via email. I've increased the saturation of the bun, cleaned up the background, removed the business card, as well as adjusted the proportions of the image and added the logo. The information/writing would be positioned to the right of the print. I decided to test this particular design out as I felt it was simplistic, and there was only one focus - which therefore draws the viewers attention directly to the bun. The image also looks more classy, in comparison to Design 1 which looks cheaper (although with Scrimshaws buns the design should appear classier).Position in the marketplace:
As the food is displayed in a polestyrene box, it makes the viewers aware that the food is take away and quick to buy. It also displayed one of the buns, showing that unlike fast food restaurants like McDonalds and Burger King, the food is healthy. Lastly, unlike McDonalds signs which appear bright and colourful to draw in attention, the colours are less saturated and are natural tones, making the pop up kitchen appear classier.
Concept 4
I am still not 100% sure about the use of polarized images to display the food, but I decided to use this to test out to see if the white boarders would work well.
I also quickly tested it out on a portrait background - but the information and slogans would be placed in the centre of the print instead.
Position in the marketplace:
This poster also would work extremely well to promote the companies current position in the market place, as the natural wood used as a background gives the print a classier look making it appear less like a fast food restaurant. It also displays the buns - which shows the food there appears healthy.
Potential for further development:
The reason I feel this poster template can be developed, is because it can be turned into many media channels, such as a flyer, poster, and menu, and therefore serve multiple purposes. There is also plenty of negative space for the client to add any information they feel is necessary .
Concept 5
As the van is currently under construction, for this concept I've had to use a photo of the van that was taken previously (image to the right). I've adjusted the proportions and colours, cropped the image, cleaned it up, and edited the contrast. I have experimented with where the information should be placed. although I am still not happy with the typeface and size of the font.
We also came up with another similar concept where the van would be graphically drawn.
As the van is currently under construction, for this concept I've had to use a photo of the van that was taken previously (image to the right). I've adjusted the proportions and colours, cropped the image, cleaned it up, and edited the contrast. I have experimented with where the information should be placed. although I am still not happy with the typeface and size of the font.
We also came up with another similar concept where the van would be graphically drawn.
Production Plans
For this unit, we are producing the advertising campaign free of charge - however these would be similar costs to what a freelance designer would charge:
Concept 1, 2, 3 & 4:
These concepts would firstly require our group hiring out a studio and inviting in our client and their product. We would need 3 hours in the studio, 1 hour for us and the client to set up, 1.5 for the shoot and 0.5 to pack away.
Cost to hire a typical photography studio per hour: £30
Cost to hire the studio for 3 hours: £90
We are given 1 week to complete the final design for the print advertisement, therefore 7 lessons, which is equivalent to 10.5 hours.
This will be done using Photoshop (I will not include this in the budget, as a freelance designer would be expected to already have this software).
According to smallbusiness.costhelper.com: A freelance designer can charge anything between £13 - £230 per hour, although the average charges £43 - £49. Many other sources on the web state they would accept no less then £30 an hour for an experienced designer. Therefore if we charged £30 per hour for 10.5 hours, it would typically cost £315.
Total budget: £415
Concept 5:
This design would cost a similar price to the concepts above, minus the cost to hire a studio out - as we can only work with the images we already have of the van due to it being under construction.
10.5 hours spent on the final design: £315
Total: £315
Legal and Ethical Issues:
There are very few legal or ethical issues that we will clearly have to avoid, however:
- For the final design only feature the clients food, due to copyright reasons and false advertising
- If the client picks a concept that requires us to do a photo shoot of his food, make sure we don't capture any other products/brands/logos in the background
None of the concepts are clearly offensive in anyway, due to them either featuring food, or a van.
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